The goal of corporate social media is to afford every stakeholder an equal opportunity to be heard by decision makers.
Blogs I read
Recomended Books
Seth Godin: Purple Cow
A Remarkable book. (Sorry, I couldn't resist)Christopher Locke, Rick Levine, Doc Searls, David Weinberger: The Cluetrain Manifesto: The End of Business As Usual
This book resonated with me when I read if several years ago. It wasn't until the last year or so that I fully understood what it was saying.Clayton M. Christensen: The Innovator's Dilemma (HarperBusiness Essentials)
One of the few books on business that introduced me to fundamentally new ideas.Fritjof Capra: The Hidden Connections: Integrating The Biological, Cognitive, And Social Dimensions Of Life Into A Science Of Sustainability
This book first introduced me to the concept of sustainability.Jamshid Gharajedaghi: Systems Thinking: Managing Chaos and Complexity : A Platform for Designing Business Architecture
Fantastic treatment of how to apply systems thinking to organizations.Senge, Scharmer, Jaworski, Flowers: Presence: Human Purpose and the Field of the Future
Many will read this as New Age fluff, but for me it resonated. We have to change onthe inside before we can change our environment.
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