I was in a meeting with about 30 marketing professionals (brand managers, ad agencies, PR firms, etc.). At lunch I asked the question at my table: "what do you think of blogs and the other types of new media on the horizon?" One of the agency folks responded:
We are keeping our eye on it, but it is still too small to be concerned about.
I guess they haven't looked at the rate of growth, the kind of data you would expect a good marketer to look at. Unfortunately my mind was not quick enough to make that point at lunch...
Of course they went back to the meeting to discuss marketing plans and what will be delivered in 18 months... I can't help but think how different the landscape will look in 18 months.