I want your help. I want to develop a position within my organization that is focused on the functional usage of blogs and other web 2.0 applications. I see this position as part Marketing (along the lines of Seth and Hugh), part technical (as an interface to IT, not as a developer), and part Internal Communications.
Oh yeah, I want the job for myself (no hidden agenda's here).
I am using the following approach.
- Listen throughout the organization for areas where I perceive the soil is fertile for consideration of engaging in conversations in the public domain, or "interactive social media".
- In the course of my current day-job, put new concepts on the table, ask leading questions where the logical thought progression may lead to consideration of solutions not in the traditional communications tool set (i.e., press releases, mass media advertising, internal town hall meetings, etc.)
- When interest is peaked, engage in a discussion around the opportunities inherent in interactive social media. And, of course, pointing out that the organization currently has little capacity to operate in this area.
- Be ready with a proposal for building this organizational capacity if and when the opportunity arises.
To that last point I am working on a job description. I would also like to develop a start up plan along the lines of Slack Manager: The first 100 days. The first draft of my ideal job description is below. I have not yet started developing a "100 day plan".
My request is for your comments on the tactical approach listed above, the job description listed below or any suggestions on putting together a 100 day plan. A link would be great, and if anyone is really inspired to collaborate, I am setting up a JotSpot wiki to keep everything organized. Send me an email and I will send you the link.
- Maintain current knowledge Interactive Social Media with respect to:
- the state of the technology
- Liasion with IT to develop appropriate infrastructure
- Consult with areas where Blogging might be used:
- marketing brand teams
- public relations
- internal communications
- Lead activity to define relevant policies and guidelines
- Advise Sr. Management regarding strategy and tactics related to Interactive Social Media