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David Foster

I'm not clear as to whether you are seeing this position as a *resource* that would be available to others (corporate PR, for example) who would actually drive the evangelization and be supported by you--or would you be the *lead* in the evangelization?

If the latter, the proposed job description needs some rewriting to make it more objective-focused and less technology-focused.

kris olsen

Oh - I didn't connect GSK with Glaxo. Definitely a big, hierarchical, controlling, risk-averse, 'public perception' oriented culture.

My advice - stick to some strictly internal, project oriented prototype scenarios. As you know, my focus is on wikis, but I can see blogs working there as well.

Lee White

Kris - Thanks for the ideas. As for our company profile, we are BIG. GSK is the #2 Pharma company globaly. I can't quote the exact figures, but US sales is around $20B. We tend toward Hiearchy and control, though the organization is progressive around employee benefit types of things. Our biggest issue with regard to blogs etc. is the level of regulatory control we are under. Pretty much everything that goes outside of the walls must be reviewed by the regulatory/legal folks. Blogs and the idea of "everyone" communicating to the outside world creates some concern among Sr. Management.

I like the matrix idea.
Thanks.
-Lee

kris olsen

Lee - a question...

I have a Typepad blog as well and I can't seem to get Comments to post immediately. I have to approve them first.

Any suggestion? Thanks.

kris olsen

I'll assume that the organization is somewhat new to the whole concept. In that cas, it may be a good idea to just start a laundry list of all the possible Web 2.0 applications (business uses)you think might apply. Then, start assessing some of the attributes that could (theoretically) sort the most likely candidates to prototype.

Would a matrix work? You could have all the departments and uses down the left and all the Web 2.0 technologies across the top and just start ticking off the one's that look interesting.

THen you can start looking at things like benefits, risks, level of effort to implement, etc.

I'm just brainstorming here...

kris olsen

Hi Lee - a couple questions
1/ is there some 'profile' data about the company? (market, management, culture, communication style, risk acceptance,...)
2/ Are there some tangible, measurable benefits the company can expect to assess the impact of this service?
3/ I'll think of more but I look forward to some other comments....

BTW, I received your email, but I'm using a new email address - Kris Olsen

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